Brand Management Minor

Admission Requirements

• Students must meet with a college advisor/student success counselor to declare a minor and review the course requirements.

Additional Graduation Requirements

• A grade of C or higher is required in all courses for the minor.
• A minimum of 12 credits of the minor must be completed at FGCU.
• A minimum of 9 credits must be upper division (3000-4999 level) courses. 
• Students desiring certification of a minor and designation on their academic transcript must:
  • Note the minor on the Application for Graduation.
  • Contact a college advisor/student success counselor to certify completion of all course requirements for the declared minor as listed below.

Program Requirements

Required Courses in the Minor

Complete the following:
MAR 3023 Introduction to Marketing (3)
MAR 4711 Entertainment & Sports Branding (3)
MAR 4725 Intro to Influencer Marketing (3)
MAR 4831 Brand Strategies (3)
MAR 4832 Product & Brand Management (3)

Total Semester Hours Required: 15 Hours